Evaluation of Kentucky's "Click It or Ticket" 2008 campaign.

PDFTech ReportKTC-08-22/KSP1-08-11Seat belt useCampaignsMass mediaEvaluationTraffic safetyBefore and after studiesSurveysLaw enforcementAccident dataKentuckyUniversity of Kentucky Transportation CenterAgent, Kenneth R.Green, Eric R.Langley, R. E.University of Kentucky Transportation CenterKentucky. Transportation CabinetUS Transportation CollectionThe objective of this report was to document the results of the "Click It or Ticket" 2008 campaign in Kentucky. The campaign involved a combination of earned media, paid media, and enforcement.The evaluation of the campaign included documenting the activities associated with the program (publicity and enforcement) and evaluating the results. The evaluation also involved conducting observations of safety belt usage at a sample of locations across the state, conducting telephone surveys before and after the campaign, and comparing the number of fatal and injury crashes during the enforcement period with previous years